Crystal L. Hull MPA, BA, ABC

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Position: 

Corporate Director of Communications & Public Relations

Responsibilities: 

Crystal is responsible for the agency’s internal and external communications, including corporate branding, corporate and employee newsletters, media relations, crisis and issues management, website, video, photography, displays, social media tools, including Facebook and YouTube, event planning, collateral material and signage. She develops, disseminates and trains staff on use of style guidelines for logo/brand usage; provides a centralized liaison with the news media; serves as agency spokesperson; and manages the agency’s overall public relations efforts.

Group: 
LSS Corporate Directors
Contact: 

1050 Pennsylvania Avenue, York, PA  17404
chull@lutheranscp.org
717.854.3971 (phone)
717.852.0900 (fax)

Education: 
  • Masters in Public Administration, Pennsylvania State University (Middletown, PA) 
  • Bachelor of Arts, Communications/Journalism, Shippensburg University (Shippensburg, PA)
Accreditations/Certifications/Licensures: 

Accredited Business Communicator (ABC), International Association of Business Communicators

Professional Affiliations: 
  • International Association of Business Communicators (IABC), member ( 1989-present), local chapter Accreditation Mentoring Program Co-Developer & Mentor (November 2006-present), IABC Past Presidents “Communicator of the Year’ Nomination and Review Committee (1994-present), Accreditation Program District III Written Test Examiner & Proctor (1996-1999), National Delegate (1993-1994), President (1992-1993), Vice President for Communication (1989, 1991-1992), Co-Coordinator - Membership Directory (1990, 1991 & 1992), Awards Presentation Committee (1988 & 1989) 
  • Pennsylvania Public Relations Society (1993-present), Treasurer (2014), Student Development Chair (2012), Special Events Co-Chair (2011), Publicity Chair (2010), Membership Chair (2009); Programming Co-Chair (2008)
  • LeadingAge PA
  • LSA (Lutheran Services in America) Communicator's Network
Professional Awards or Honors: 
  • 2012 Pennsylvania Public Relations Society's Ernest R.McDowell Award for Excellence in Public Relations, a Lifetime Achievement Award
  • IABC Gold Quill Awards Mentor (2012)
  • Co-Author, Instructor Handbook for IABC Handbook of Organizational Communication (2011)
  • HealthAmerica Fellowship for Academic Excellence (2004-2005) 
  • Daniel P. Poore, Penn State Harrisburg Chapter of Pi Alpha Alpha, the National Honor Society of Public Affairs and Administration (2004) 
  • IABC Awards: District III Award for Overall Achievement (1995), Bronze Capital Award for Media Relations (1995), District III Par Excellence Award for leadership as president of local chapter (1993), District III Winner’s Circle Award for Video Production (1992), Gold Capital Award for Media Relations (1992), Gold Capital Award for Promotion (1991).
Community Organization Affiliations: 
  • West Shore Elks Club 
  • South Central Pennsylvania Blood Bank Seven Gallon Club member 
  • The College of William & Mary Alan Bukzin Bone Marrow Drive Memorial Golf Tournament volunteer & public relations consultant (2006) 
  • University of Pennsylvania Women’s Soccer Team Parent’s Liaison & Tailgate Captain (2006)
  • Silver Spring Youth Baseball Association past president 
  • Cumberland Valley Youth Baseball Association past president 
  • Mechanicsburg Jaycees past president